More than half of all franchise units in the U.S. are now owned by multi-unit operators. This striking statistic reflects a growing trend: franchisors are increasingly embracing multi-unit expansion as a rapid growth strategy. The allure of signing one franchisee to open multiple outlets is obvious, but it comes with a core controversy: how do…
Franchising has long been seen as the domain of mega-corporations with deep pockets and global ambitions. It’s easy to assume that only huge companies can spawn franchise networks while small businesses stay local. Yet across Europe, a different story is unfolding: small and medium-sized enterprises (SMEs) are increasingly powering a franchising boom. In a post-pandemic…
Franchising is booming across Europe. Despite economic uncertainties, the franchise model has shown remarkable resilience and growth from the UK to Central Europe. In France, franchised businesses generated €88.5 billion in sales in 2023 – a 15.6% jump from 2022[1]. Germany’s franchise sector hit €147.6 billion in turnover with over 147,000 franchisees in 2023[2]. The…
