Franchising is brand-led scaling Many founders approach franchising like an engineering problem: document the process, train the team, replicate the unit. That thinking is understandable, and it’s why so many early franchising conversations fixate on operations manuals, checklists, and compliance. But the uncomfortable truth is this: great operations are not what scale fastest in franchising.…
More than half of all franchise units in the U.S. are now owned by multi-unit operators. This striking statistic reflects a growing trend: franchisors are increasingly embracing multi-unit expansion as a rapid growth strategy. The allure of signing one franchisee to open multiple outlets is obvious, but it comes with a core controversy: how do…
Franchising has long been seen as the domain of mega-corporations with deep pockets and global ambitions. It’s easy to assume that only huge companies can spawn franchise networks while small businesses stay local. Yet across Europe, a different story is unfolding: small and medium-sized enterprises (SMEs) are increasingly powering a franchising boom. In a post-pandemic…
Franchising is booming across Europe. Despite economic uncertainties, the franchise model has shown remarkable resilience and growth from the UK to Central Europe. In France, franchised businesses generated €88.5 billion in sales in 2023 – a 15.6% jump from 2022[1]. Germany’s franchise sector hit €147.6 billion in turnover with over 147,000 franchisees in 2023[2]. The…
