The Proven Model Myth: Why Franchisors Must Continuously Evolve Their Systems
Many franchisors pride themselves on having a “proven business model.” The playbook is established, the brand is recognisable, and franchisees are told to “just follow the system and you’ll be successful.” That consistency makes franchising one of the safest ways to start a business—in the UK, an incredible 99.5% of franchises succeed within their first…





