Expand Your Business Across Europe
Unlock growth across Europe: over 740 million people across the EU, UK, and non-EU markets.
Franchise industries Europe: Europe is one of the world’s most lucrative franchise regions. With a total population of ~744 million, high consumer spending power, and deep SME penetration, franchises thrive across cultural and regulatory borders. Whether you’re targeting mature EU markets, the UK, or emerging economies, FMS Europe provides the strategies, connections, and support to scale confidently.
The Franchise Advantage in Europe
Franchising delivers rapid, measured expansion with built-in consistency and local adaptation. It enables:
- Smart Market Entry through tested business frameworks
- Rapid Expansion with franchisees scaling across territories
- Operational Consistency upheld through EU-standard manuals and training
- Local Customization for cultural, regulatory, and consumer fit
- High-Quality Franchisees vetted through structured profiling
- Marketing Performance through localized digital campaigns across channels
FMS Europe backs this with a global record: 9,720 franchises sold, 767 brands franchised, 509 master franchises closed, and 500+ brand partnerships.
Explore Opportunities by Sector
Health & Beauty
Market Overview: Europe’s cosmetics and personal care industry reached €104 billion in 2024 (EU + UK, + non-EU) and remains one of the world’s largest beauty markets.
FMS Europe Focus: Multi-service unit layouts (retail + treatment), staffing models, EU-formulation claims, tech infrastructure (booking, CRM), and targeted ad campaigns.
Education & Children’s Services
Market Overview: Public education spending in the EU hit €806 billion in 2023, comprising 4.7% of GDP.
FMS Europe Focus: Enrollment system funnels, curriculum localization, compliance (GDPR/safeguarding), and cross-border master franchise design.
Food & Beverage
Market Overview: The European foodservice market is estimated at ~ €750 billion in 2023.
FMS Europe Focus: Country-level labour models, allergen labeling, delivery channel optimization, territory mapping, and menu cost adaptation.
Retail & Fashion
Market Overview:
- European apparel market ~ €303 billion (2024 estimate)
- Textile & clothing turnover ~ €170 billion, 1.3 million jobs
- 77% of EU internet users shop online; B2C e-commerce turnover ~ €887 billion
FMS Europe Focus: Physical + digital merchandising models, omnichannel inventory flow, VAT/returns solutions, and marketplace expansions.
Real Estate & Property Services
Market Overview: EMEA commercial investment volumes hit ~ €189 billion in 2024, with residential assets increasing to ~ 27% of total activity.
FMS Europe Focus: Brokerage/recruitment funnels, territory segmentation, fee model design, and developer/landlord partnerships.
Business Services (Logistics, Cleaning, BPO)
Market Overview:
- European road freight ~ €424 billion (2023)
- Cleaning services ~ €89 billion (2022)
- BPO services ~ €77 billion
- Logistics real estate > €35 billion in transactions (2024)
FMS Europe Focus: SLA/QA frameworks, multi-site pricing tools, public tendering and CRM-based lead programs.
Automotive & Mobility
Market Overview:
- ~254 million vehicles on European roads (2022)
- ~16% of new EU car registrations were BEVs in H1 2025
- Over 1 million public charging points in Europe by end-2024
FMS Europe Focus: Multi-service center architectures, EV-mobile services, fleet contracts, and urban cluster optimization.
Home-Based & Low-Capex Concepts
Market Overview:
- Europe’s SME ecosystem comprises ~26 million SMEs
- ~13% of EU workers self-employed (2023), ripe for franchise ownership
- 77% online shopping penetration
FMS Europe Focus: Lean WFH models, SEO/digital funnels, appointment-driven systems, fast ROI playbooks.
Healthcare & Wellness
Market Overview: EU health expenditure hit €1.65 trillion in 2022 (11% of GDP; €3,905 per person)
FMS Europe Focus: Licensing and QA across borders, patient acquisition funnels, payor mix strategy, and centralized operations for multi-site scalability.
Why Choose FMS Europe?
Leveraging America’s franchise heritage and proven international systems, FMS Europe offers a turnkey expansion engine: from feasibility to launch, recruitment to marketing. We are your full-stack partner for franchising success across all of Europe.